![]() Or perhaps even just deciding to go on vacation, both are hedonic consumption. However, this is not the same experience as attending the concert or festival as the atmosphere of seeing the artist live is significantly better than listening on your computer or in your car. Lets put it into perspective, many of us would buy tickets to festivals or concerts to go and watch the artists that we love when we could easily just download their album for a much smaller price and be satisfied. The consumption of these products has been proven to enhance in emotional pleasure and evoke feelings of happiness within the consumer as well as a level of satisfaction, which varies dependent on the individual (Schiffman et al. It is the multisensory, fantasy and emotive aspects of the interaction between the consumer and the product and the consumption that takes place (Jones et al. Hedonic consumption is purchasing that item you think of when that voice in your head says ‘treat yourself’. ![]() What are Hedonic and Utilitarian Consumption? This is known as the common battle between Hedonic consumption versus Utilitarian consumption, all consumers face. ![]() Have you ever gone shopping and picked up something you love and before you buy it you think, ‘do I really need this’? Well majority of the time you don’t, and you then stand there for twenty minutes trying to justify whether you need it or not.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |